Category: Culture

Lubbock in the Spotlight

Lubbock is making a name for itself in the travel and tourism industry. See what top publishers have to say about the Hub City! The Kitchn | How to Pick the Perfect Bottle of Wine For Every Type of Invite Travel Lens | 25 Best Things to Do in Lubbock, TX Toronto Sun | SOUNDS

Visit Lubbock Like a Local: How Everyday Choices Shape Our Community and Economy

By: Taylor McAlpine Throughout Lubbock, something remarkable is happening. It’s not just the tourists (or graduates) snapping photos of iconic landmarks or the steady stream of visitors flocking to local attractions. It’s about the community, the people who call this place home, and how their everyday decisions shape the vibrancy of our city. At Local

How to Spend 24 hours in Lubbock

By: Jessica Merrill If you find yourself passing through, having an extended layover or wanting a 24 hour adventure, get ready for a memorable day showcasing a range of attractions. Whether you’re a history junkie, art lover, or simply looking for a taste of authentic Texas charm, Lubbock has it all.  Let’s dive into an

4 Can’t-Miss Wine Events in Lubbock, Texas

The wide-open plains of West Texas coupled with the dry, arid climate offers the perfect environment for wine grape growing. In fact, Lubbock is the leading producer of wine grapes in Texas with over 90% grown on the Texas High Plains AVA. This offers vino drinkers of all levels a true vine to glass experience.

What Hub City Chefs Eat

When you imagine the daily habits of chefs from upper-scale restaurants, you might think they cook and eat fancy, complex fare at all times. In reality, many chefs eat rather simply, sampling what they’re cooking throughout the day and joining the staff for a communal meal in the late afternoon. In their off hours, it’s

Hub City Happenings: November

By: Aubrie Harris November 1 – The Amazing Castle Travel back to medieval times with The Amazing Castle exhibition at the Science Spectrum. Visitors can explore eight themed and interactive areas. This whimsical exhibit is on display every weekday and is included with the standard museum admission fee. November 1 – King Tut: Treasures of

5 Reasons to Travel to Lubbock as a Digital Nomad

Now more than ever, remote workers and digital nomads are on the move. Whether you are bringing business with you to visit family over the holidays or planning your next short-term travel destination as a digital nomad, Lubbock is the ideal spot to explore. If you have the flexibility to work from anywhere, you should

7 Standout Cocktails in Lubbock

Cheers from Lubbock! We’ve rounded up our favorite West Texas libations from around the city. From stops in the Downtown Depot District to speakeasies on the south side, enjoy these spirits and more in Lubbock. Garden Gimlet (Mocktail) | The Nicolett Featured in Forbes Food & Wine, Chef Finn Walter’s innovative non-alcoholic cocktail program continues

A Culinary Experience to Remember in South Lubbock

I think it’s fair to say one of the hardest decisions in crafting an itinerary is where to eat. With a diverse and thriving culinary scene in Lubbock, there’s no shortage of world-class cuisine. But if one chef and restauranteur knows how to make a mouth-watering statement, it’s Cameron West. Time and time again, customers

A Sip of West Texas: A look into one of the region’s most successful family-run vineyards

Located forty-three miles southwest of Lubbock, a family-run winery with a rich history is settled over 400 acres in the Texas High Plains AVA.  The region grows over 85% of Texas’ wine grape production, and Reddy Vineyards has contributed to that notoriety for over two decades. The story of Reddy Vineyards, rooted deep in the

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