Visit the
“Hub City”

Enjoy an experience unlike any other in Lubbock, where western heritage collides with modern amenities. From award-winning wineries to unforgettable attractions, to acclaimed cuisine and a thriving downtown arts scene, the “Hub City” has every resource to make your trip a success.


We want to ensure you and your attendees have a memorable West Texas experience during your stay. In doing so, the Visit Lubbock team will provide detailed information when planning your customized schedule. Whether you’re here to sample craft brews and eclectic eats, or to experience the nostalgia of the old west, we’ll make sure to hit the high points during your trip, mixed with some of Lubbock’s favorite hidden gems!

Sit back, and let the experienced team at Visit Lubbock roll out the welcome mat and plan an exceptional group tour, all with unmatched service and southern hospitality.

Group Tours

Unique Itineraries

No work and all play make Lubbock the ideal trip. We’ve compiled detailed lists of the must-see “Hub City” activities. Download official group itineraries so your group doesn’t miss a thing.

See Itineraries


We want you and your entire party to feel welcome when you visit the 806. Based on how many people tag along, we’ve created sample packages to help you save time and money.

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