Welcome to the “Hub City!”

When your group arrives, the Visit Lubbock Team is here to assist you throughout the duration of your visit. Not only will you find warm welcomes, but you will also be treated with a dedicated staff, as well as true southern hospitality in the smallest of details.

How can we help?

We want to ensure you and your attendees to have a true West Texas experience while visiting our great city. In doing so, the Visit Lubbock Team will provide information about local attractions when planning your schedules to help you create memorable tours and outings for your attendees. It’s our pleasure to lend you a helping hand during your stay.

Download informational PDF


For more information about how the Visit Lubbock Team can help you plan a successful group tour in the “Hub City,” call 800.692.4035.

Group Tours

Unique Itineraries

No work. All play. We’ve compiled unique lists of the must-see Lubbock attractions. Download official Group Itineraries so your group doesn’t miss a thing.

See Itineraries


We want you and your entire party to feel welcome when you visit the “Hub City.” Based on how many people tag along, we’ve created simple packages to help you save time and money!

Learn More

Motorcoach Servicing

Bringing your group in a large vehicle? We have plenty of local contacts for you.

Learn More