Lubbock is an Adventure

Whether you’re searching for that perfect Instagram photo op, craving Latin-inspired tapas or looking to rock out to local musicians, our blog has stories to help you find those and everything in between.

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Incorporate Lubbock’s Rich History into Your Next Military Event

Lubbock has a history rich in culture and meaning. As the birthplace of rock ‘n’ roll icon Buddy Holly and a city that once harbored one of the largest Air Force training bases in the country during World War II, our community is dedicated to honoring the legacy and sacrifices of the South Plains. When

Vine to Glass in Lubbock, Texas

From humble beginnings to luxury indulgences, up on the caprock the Texas High Plains AVA (American Viticultural Area) grows over 85% of Texas’ wine grape production. The dry, semi-arid climate coupled with the rich, draining soil are among the conditions that makes the area stand out from other grape growing regions across the state. Wine

5 Ways to Entertain Conference Attendees in Lubbock, Texas

When deciding on a host destination, meeting planners consider more than the logistics; the experience noted by the attendees provides an ideal account for the success of the meeting. Take your event to the next level and engage in the host city through various hyper-local activities. Whether you plan a wine tasting after the final

Can’t Miss Group Activities to Include in Your Next Military Reunion Itinerary

By: Maggi Gallaspy At Visit Lubbock, we are proud to pay tribute to our servicemen and women! Rich in military history, Lubbock is the ideal host city for your event. From military reunions to Labor Day Celebrations and everything in between, the Visit Lubbock team is available to assist in the planning process every step

Can’t Miss Fall 2022 Performances at The Buddy Holly Hall

By: Maggi Gallaspy With an NC-15 sound criteria rating, every ticket is the best seat in the house! Take a look below for can’t miss events this season. Aaron Lewis  August 21, 2022 Aaron Lewis grew up listening to his grandparents’ country music 8-tracks. His roots inspired the multi-platinum frontman to return to his origins.

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