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Who We Are, What We Do

The Visit Lubbock Sales Team Visit Lubbock’s sales team is your dedicated support system for crafting memorable events in the heart of West Texas. With unparalleled expertise and local knowledge, we streamline the planning process and elevate your experience in the vibrant Hub City. You are the business expert; we are the Lubbock experts. That

Learn About the Heart and Sole of RC Custom Boots in Lubbock, TX

When you #VisitLubbock, you’ll want to set aside time to pop in one store in particular. It’s a family-first legacy of craftsmanship and custom leather artistry with a strong belief that “wearing a pair of boots is a lifestyle, but making them is an art.” When you walk into RC Custom Boots, the first thing

4 Can’t-Miss Wine Events in Lubbock, Texas

The wide-open plains of West Texas coupled with the dry, arid climate offers the perfect environment for wine grape growing. In fact, Lubbock is the leading producer of wine grapes in Texas with over 90% grown on the Texas High Plains AVA. This offers vino drinkers of all levels a true vine to glass experience.

9 Must-Try Coffee Shops in Lubbock

By: Lindsey Neas The neverending search for the perfect cup of coffee goes on. Lucky for us, Lubbock is home to some fantastic cups of joe. Both the creamer and black coffee lovers have hot spots in Hub City.  Monomyth Coffee Co. | 2024 Broadway St, Lubbock, TX 79401 Located within walking distance of Texas

One Day of Wellness in Lubbock

With a robust culinary scene, thriving arts culture, live music around every corner and attractions fit for every traveler, visitors to Lubbock are usually on the move. But vast opportunities await for you to slow down and recharge during your stay. Follow our one day wellness itinerary to experience the luxe amenities found around Lubbock!

4 of the Best Steakhouses in Lubbock

There’s something to be said about the atmosphere of a steakhouse. There’s an ambiance born from warm dim lighting, dressed corner tables, aromas drifting in from the kitchen and the sound of cracking pepper falling over a leafy green salad. Inviting and enticing visitors through their acclaimed menus, stellar wine lists and posh environments, these

Public Art Showcased in Lubbock, Texas

By: Stacy Keith and Sean Robertson Art is everywhere in Lubbock, but especially thrives around the Texas Tech University campus and what is known to be not only the first designated Cultural District in Texas, but also one of the largest, located in downtown Lubbock. The diversity of public art throughout the city offers unique

A to Z: 26 Dishes to Taste in Lubbock

By: Aubrie Harris A culinary journey across Lubbock awaits! From award-winning high end restaurants to cozy corners tucked away from the hustle and bustle of the city, these flavorful local favorites will give you a taste of Lubbock’s diverse culinary scene.  Grab your favorite foodie friend and get ready to discover 26 dishes across the

5 Local Caterers For Your Next Event

By: Aubrie Harris Food can either make or break any big event. Just like the centerpiece of a table, an event can oftentimes revolve around the food that’s served. Luckily, in Lubbock, Texas you don’t have to look very far to find delicious food and drinks to make your event the best it can be.

Spend a Night at the Historic Pioneer Building

Nearly a century old, The Pioneer Building has lived many lives in Downtown Lubbock. This historic building is an architectural marvel and has now been restored to its original purpose- a luxury hotel.  This boutique hotel is home to 10 themed rooms paying homage to Lubbock’s notable features. Placed in the heart of downtown, you