Uncover Lubbock’s Wine Scene with the Texas High Plains Wine Trail

Written By Maggi Gallaspy

March 19, 2024

The High Plains AVA wine scene is a hidden gem to many. Did you know the region grows over 85% of Texas’ wine grapes? Now, you can explore the vineyards, wineries and tasting rooms that make up the area in an all-new way. Visit Lubbock just launched the Texas High Plains Wine Trail, perfect for celebrating all things vino! This pass includes can’t-miss spots to check out and features exclusive discounts to take advantage of.

Quick Tips for Using the Pass:

1. This wine passport is completely FREE. Just add it to your cart and walk through the checkout process!

2. The pass is instantly delivered via text and email. No app required.

3. You can earn prizes as you check into more places, earning more points!

4. As a Texas High Plains Wine Trail passholder, you can redeem available discounts by showing your clipped coupon to staff at the matching winery.

5. You can pick up exclusive swag at the Visit Lubbock office when you’re ready to spend your points.

Download the pass here.

Weekend Wine Trail Itinerary


3 p.m.: Check into accommodations

4 p.m.: Tour and Tasting at McPherson Cellars (15% off wine)

6 p.m.: Tapas and Dinner at La Diosa


10 a.m.: Coffee and Pastries at Ninety-Two Bakery & Cafe

12:30 p.m.: Day trip to the remaining wineries

  • Open 10 a.m. – 5:30 p.m.: Shopping and Tasting at Idalou Harvest Co. (Free wine tasting)

7 p.m.: Dinner at The Co-Op Public House


9 a.m.: Quick Bite at Monomyth

11:30 a.m.: Lunch at Evie Mae’s BBQ

1 p.m.: Barrel Tasting Tour at English Newsom Cellars

4 p.m.: Tasting at Llano Estacado Winery (10% off)

7 p.m.: Dinner at The Fresh American


9:30 a.m.: Check out of accommodations

10 a.m.: Mimosas and fondue at Funky Door

11:30: Head out!

For ideas to fill up your free time, check out our ideal weekend itinerary and tips on how to spend 24 hours in Lubbock!


View the blog

follow us
on Social!