Category: Blog

Pioneer Pocket Hotel in Downtown Lubbock

The Pioneer Pocket Hotel is Lubbock’s newest boutique hotel located in the historic Pioneer building along Broadway. With 10 rooms ranging in theme from cotton to music and wine to windmills, this luxury accommodation impresses with its 1920s architecture and modern touches. All rooms at the Pioneer Pocket Hotel offer Apple and Android charging stations,

Cocina de La Sirena

Lubbock’s culinary scene is starting to make waves, and if you catch wind of this siren’s savory song, you may not be able to escape. Daughter of Lubbock restaurateur, Cat Traxler, Chef Jessica Fultz opened Cocina de La Sirena (Kitchen of The Siren or Mermaid), in 2016 after earning her culinary degree in San Francisco and gaining

How to Tip Your Hat like a True West Texan

West Texas is known for its wide-open spaces, sprawling cattle ranches and farms and a distinct charm that you’ll find throughout the region. From learning how to do the two step to getting your own pair of custom cowboy boots, there are all sorts of ways you can experience West Texas in the “hub” of

Three Reasons Why Lubbock is a Slam Dunk for Basketball Tournaments

basketball tournaments

Finishing with a No. 6 ranking, the Texas Tech University men’s basketball team made history after landing in the Elite Eight during March Madness. Needless to say, the Red Raiders and Lubbockites, alike, have a love for basketball; in fact, the “Hub City” hosts a multitude of basketball tournaments every year because of the abundance

Foodie Favorite – Jimenez Bakery and Restaurant

Jimenez Bakery

For nearly fifty years, Martha Jimenez has been baking and cooking traditional Mexican pastries and dishes. Her father, Lucio Cruz Jimenez, immigrated with his family to Lubbock from Piedras Negras when Martha was 10 years old. In 1969, he opened up a panaderia in downtown. There are few downtown businesses that have a history prior to the

Venue Spotlight: Sports Performance Center at Texas Tech University

Texas Tech

As a part of The Campaign for Fearless Champions, Texas Tech Athletics envisioned an indoor performance venue that could host highly-competitive meets and provide a facility for the athletes to train.  As one of only three indoor track facilities in Texas, The Sports Performance Center offers athletes a 200-meter banked track, 100-yard football field, an

Foodie Favorite: Lisa West’s Double Nickel Steakhouse

Double Nickel Steakhouse

A couple centuries ago, we Americans developed a keen taste for beef. Inns and bars in New York and Philadelphia ventured into this new type of dining establishment that became what we now know as a steakhouse. In Texas, this gave rise to an enormous cattle ranching industry that has shaped this land and culture

The 6 Best Venues for Small Groups in Lubbock As they say “everything is bigger in Texas,” but not every event is a large affair. If you’re planning a meeting, dinner, cocktail party or any other small event for approximately 50 people, we’ve picked out six venues for you to consider in the “Hub City.”

Live Love Lubbock with Booga Bradshaw

Booga Bradshaw is a hip-hop artist making waves in the “Hub City.” When he’s not onstage or in the studio, you’ll find him “shining all Summa 7 Teen,” chowing down on the sweetest breakfast sandwich in town and checking out a local coffee shop’s art gallery. Booga shares a few of his favorite up-and-coming artists with

Evie Mae’s Lands on Texas Monthly’s List of Top 10 Barbecue Joints in Texas

If it’s melt-in-your-mouth brisket you’re searching for, Evie Mae’s Pit Barbecue has it covered. Named No. 9 on Texas Monthly’s List of Top 50 Barbecue Joints in Texas, this local dive impresses with monstrous beef ribs, green chile-cheese sausage, gluten-free sides and desserts, including a strawberry pie with more than two pounds of strawberries. Check out this video

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