‘Twas the night before Christmas, and across the Southern Plains Prairie dogs were heard echoing their joyous strainsThe locals were eating their Evie Mae’s feastAs the sound of laughter began to increase The children were jumping with pure joy and glee As the lights flashed colors on the Christmas treeAnd there we sat, a not so silent
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In the Spotlight: Lubbock Symphony Orchestra
There is something about the sound of instruments being tuned that builds a feeling of anticipation for the performance to come. With the Lubbock Symphony Orchestra (LSO), we know that what follows the turn of the pegs is the unified sound of over 60 musicians filling an auditorium with the sounds of percussion leading your
La Diosa Cellars: Vino, Tapas & Art
Imagine a place where acclaimed art adorns the walls, award-winning wine flows into thin, tall glasses, Spanish tapas transport your taste buds to a whole new world and soft notes are strung together in harmony from a guitarist picking his instrument by memory. Thanks to Sylvia McPherson (yes, the Mrs. to winemaker Kim McPherson), this
East Lubbock Art House
Art is the conduit in which we are able to think higher and feel deeper. At the East Lubbock Art House (ELAH), Danielle East, founder of ELAH, along with other local artists of color and emerging artists, are pushing patrons to their limits through thought-provoking pieces that bring light to the impacts of today’s social
Kick-Off Texas’ Newest Premier Sports Facility
On June 20, soccer fans and athletes from across the region gathered at the recently renovated Berl Huffman Athletic Complex for the grand opening kicked off by the West Texas Soccer Tournament. Eighty-eight teams from across the southwest competed on the synthetic turf championship fields. This state-of-the-art complex has placed Lubbock at the top of
Meet in the Hub City
When planning your upcoming meeting this year, rest assured that the Visit Lubbock team is dedicated to ensuring an unmatched and unforgettable gathering. It’s our team’s attention to detail and steadfast dedication to the visiting groups that keep meeting planners coming back. We offer a plethora of complimentary services including hands-on planning for both meeting
An Unforgettable Lubbock Family Reunion
If there is one thing for sure, it’s that we are all looking forward to spending much-needed time with our loved ones. This summer and fall, reunite with the family in Lubbock! Whether you plan on attending a show at Moonlight Musicals or cheers with a glass of wine at McPherson Cellars, check out our
The Original Live Music Capital of Texas
Known as the original live music capital of Texas, music lovers can catch a performance any night of the week in Lubbock, Texas. Home for singers and songwriters, Lubbock offers an impressive lineup of performers to practice their craft and for fans to discover up-and-coming voices. Whether it’s blues, rock, country or Hip Hop, each
With a Renovated Athletic Complex, Lubbock Kicks It into High Gear
By: Mary Helen Sprecher of Sports Destination Management In Lubbock, Texas, the Berl Huffman Athletic Complex is on the verge of a renaissance. Two years ago, Market Lubbock and the City of Lubbock partnered on a $7 million investment to upgrade the venue, a crown jewel even among the city’s many athletic facilities. Despite its
Fall Fashion at T.C. Ellis
Confession: fall is my favorite season to shop for. The richest colors, the softest textures, not to mention the pieces you can layer and layer! If you’ve ever visited Lubbock in the fall you know how cold it can get. I shop for style and warmth as well as quality and comfort. And in Lubbock,
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