3 Unexpected Reasons to Meet in Lubbock, Texas

Written By McKenna Dowdle

March 23, 2022

When considering a destination to host your next event, choose a city that lies west of your expectations. Where the people are as warm as the West Texas sun and hospitality is woven into our blue jeans, attendees and meeting planners alike will find Lubbock, Texas to be an unexpected host city that offers a one-of-a-kind experience for all in attendance. From critically acclaimed cuisine and a prominent wine region to a renowned arts community that boasts unique venues and hands-on activities, Lubbock welcomes groups of all sizes to experience the wild West Texas.

A state that is predominately known around the globe for its hearty and delectable barbecue dishes, Lubbock serves up a cosmopolitan menu that showcases the diversity that makes up the Lubbock community. To begin, a trip to Lubbock wouldn’t be complete without a stop by Evie Mae’s BBQ. Recently ranked No. 8 Best BBQ Joint in Texas by Texas Monthly, Mallory and Arnis Robbins turned what once was a food truck into a brick-and-mortar restaurant. Meat eaters and gluten-free enthusiasts from around the world make their way to Wolfforth, TX for a bite a brisket and cornbread. Who doesn’t love a catered barbecue meal?

In late 2019, local native Finn Walter made his way back to the LBK to open his own restaurant, The Nicolett. Named after a historic hotel in downtown, this restaurant pays tribute to its history in more ways than one. In fact, Chef Finn acquired the property from a former landscape architect who lived and worked in the space. Today, you will find the original kitchen sink still in its rightful place behind the bar. As you make your way around the building, a gorgeous greenhouse becomes the focal point of the evening; that is until you taste the food. A structure she once used to grow succulents is now available for small groups to rent. One bite into Chef Finn’s food will leave you speechless. A James Beard Award Semi-Finalist for Best Chef, he uses local Texas High Plains ingredients – some of which are located right outside the kitchen door – and cooks his dishes to perfection using techniques he learned during his time training in restaurants around the world. What some have called “the best dining experience of their life,” The Nicolett is an intimate space worthy of all praises.

As the leading producer of Texas wine grapes, this region accounts for over 90% of fruit grown across the state. Attendees will find their time outside of the meeting room to be memorable as each smooth sip of Texas High Plains Wine meets their palate. With six award-winning wineries in the area, Lubbock has a plethora of options when looking for a unique venue to host a meeting or networking event.

Located downtown in a historic Coca-Cola bottling plant, the legacy of Doc McPherson, the “Father of Texas Wine”, lives on at McPherson Cellars. Owner, winemaker and son of Doc, Kim creates an inviting and eclectic atmosphere for all wine drinkers from beginner to expert.

Before 2008, Lubbock was classified as a dry county, meaning alcohol sales were not permitted once locals and visitors crossed the county line. Because of this, Llano Estacado Winery, the state’s second oldest winery, is located 10 miles outside of town. At Llano, winemaker Jason Centani has his craft down to a science. Taste the rich flavors of his reds, whites and blends for an unforgettable experience at the winery.

Not only can visitors find Lubbock’s burgeoning arts scene at the rim of their glass or end of their fork, but it is also on display for all to see under the spotlight or on center stage. Being the recipient of the first designated cultural district in Texas, and home to the iconic music legend Buddy Holly, there is talent around every red brick street. Partnerships with local galleries such as LHUCA, Charles Adams Studio Project and Glassy Alley give meeting goers the unique opportunity to create a souvenir with local artists. Ceramics, screen printing and mosaics are just a few of the activities available to meeting planners who are looking to include a hands-on experience on the agenda. Not only are these venues available for activities, but they are also one-of-a-kind venues. For more information on facility rental details, click here.

A hidden gem located five hours from any other major metro areas, escape to the “Hub City” and bring a taste of the Texas High Plains to your meeting group. Reach out to our sales team today to learn more about how we can create an unforgettable and unexpected event for you!  


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