December 14, 2015


Why Planners Love Meeting in Lubbock, Texas

Many destination marketing organizations market their cities as great places for meetings and events where you get specialized, focused service and attention from the convention and visitors bureau staff and local partners. The reality is that some cities are just better than others when it comes to steadfast service during event planning. Time and time again, event planners say that planning an event in Lubbock is an enjoyable process, thanks in large part to the efforts of the Visit Lubbock Team.


North American Falconer’s Association Annual Field Meet

“It’s quite a dilemma for us to come into a city, especially one we’ve never been to before,” Brandi Nickerson said in an interview with Connect magazine.

In late 2014, she planned an event for close to 500 falconry hunting practitioners for the North American Falconers Association. She had to find a hotel that would accommodate domesticated animals like dogs, as well as birds of prey. Lubbock’s MCM Eleganté Hotel & Suites agreed to host the group, and Visit Lubbock assisted in a media outreach program to secure cooperation from local residents during the event, which included hunting expeditions. Often, meetings planners have very specific, very unexpected requests, but members of the Visit Lubbock staff work extra hard to fulfill needs—no matter what they are.

Tommy Keown with Arrowhead Conferences and Events had a similar experience when he brought an event called Living Proof Live with Beth Moore to Lubbock. It’s a popular and well-known event in the faith-based world, and on average it brings close to 9,000 attendees to a city.


Beth Moore Live

“The success of our event was due in large part to the great help we received from the dedicated staff at Visit Lubbock,” Keown said. “They reached out to hospitality industry partners across the city to create buy-in and garner support for our event. The city of Lubbock was a great fit for us; as a mid-size, second-tier city, it is an economical choice that’s also very easy to get around in. In particular, though, I’m thankful to Visit Lubbock for their tireless efforts and commitment to supporting us.”

Because Lubbock is a not a large metroplex, it’s not always an obvious choice for meetings. Audra Horton who works with the Association of Desk and Derrick Clubs learned that first-hand—until attendees actually stepped foot in Lubbock for the event.

“I got nothing but compliments on everything we offered, from the hotel to the field trips to the seminars to the meals to the city and people,” Horton said. “They now understand why we chose Lubbock for this convention.”

And that’s the sentiment heard over and over again after planning and organizing an event in Lubbock. If you want to learn more about what it’s really like to plan a meeting in Lubbock from the event organizer’s perspective, check out more meeting planner testimonials, or contact Visit Lubbock to find out how the staff can help customize a meeting, conference or sports event for your group.


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