Online, Local Retail Therapy

Written By McKenna Dowdle

April 14, 2020

Being at home all day has me daydreaming of life when life returns to some sense of normalcy. What is the first thing you’re going to do? What is the first thing you’re going to wear? Honestly, I have almost completed my post-quarantine wardrobe and I can’t wait to make my debut. Now is the time to support local with a little retail therapy. Whether you purchase online, create a wishlist for future visits to the storefront, purchase a gift card or just simply leave a review, Lubbock has a variety of boutiques to visit online now or in person sometime soon. Dressed head-to-toe completely from local boutiques, I have compiled a list of seven local hot spots you can’t miss when headed on a social-distancing shopping spree, right from your couch! 

Mountain Hideaway

We know that state and national parks were recently closed for the time being, but that doesn’t mean you can’t stock up on gear for a future planned trip! While Mountain Hideaway has the ultimate selection of outdoor essentials, it’s also a mountain man – or woman –  heaven when it comes to apparel. From Patagonia (or Patagucci, as some may call it) and Northface to Teva and Osprey, this granola paradise is the local online shop to help you get ready to hit the trails again. 

H.G. Thrash Clothier 

Calling all men looking to vamp up their wardrobe! If you aren’t talking H.G. Thrash Clothier, we aren’t talking. Some guys may try to fool us ladies into thinking they may not care about the finer things in life. Take a drink every time you have heard the words “functionality over fashion” come out of a man’s mouth. One visit to H.G. Thrash and you will be a changed man, I promise. Suddenly the pocket squares, inner lining print of a well-fitted sport coat and wing-tipped leather shoes will mean more to you than the cargo shorts in your hamper. This small, family-owned business offers high-quality products that can’t be matched. We know you’re in the market for a nice polo or a new set of trousers. They are currently shopping virtually with customers through FaceTime, so give them a call and visit their website

River Rose

Sundresses, jumpsuits, bags, oh my! River Rose is the place to go for the hottest looks in the “Hub City.” Whether you are looking to stay in, as we all are, or preparing for your nights back on the town, visit this boutique to get the cutest graphic tees, printed sundresses or leopard print joggers. Who knew that comfy clothes could be so stylish? Don’t sleep on yourself, honey. You deserve a matching set for the Netflix and wine nights. In fact, you should splurge with a face mask and make it a spa night. Treat yourself and log onto River Rose, or visit their Facebook and Instagram, to order your favorite styles today! 


It’s simple, really. If you know Chrome, you know chic. This store will have you redesigning your house, revamping your closet and updating your accessory box. Anyone who is anyone in this city knows if you want the season’s latest trends you go to Chrome. I could spend hours in this store, so bringing it to my living room via online shopping is a dangerous game. This shop has everything from Anthropologie home decor, Free People clothing pieces and Steve Madden footwear, to name a few. With a slogan like “Live Humbly Hip,” you know you’re in for the shopping experience of the year at Chrome (I also have seen a few Joe Exotic items online of the Tiger King himself).

Photo Courtesy of Keep it Local LBK


With a flat rate for shipping at just $5, it’s time to go wild at Indigenous’s online store. After perusing the site for more time than I’d like to admit, the aesthetic of Indigenous had me hooked. All my boho girl vibes are made possible by the best selection of hats this town has to offer paired with a variety of flowy tops to choose from. Scroll through their Instagram, @shop.indigy, for an intro and click the link in their bio to drop some cash (or credit) online. Indigenous is also the home of BODY by Indigenous, a local yoga and barre studio. After one online streamed class followed by a trip to their website, you’ll be a proud member of the Indigenous fan club.

Photo Courtesy of THE ASH


Drop everything you are doing and go to Shop the Ash ASAP. Literally, this store is athleisure cloud nine. Located below the BODY by Indigenous Yoga and Barre studio, this is the ideal boutique to get you fitted for your next class. From loose-fit crops, sports bras, tanks and the best-fit leggings you will try on, THE ASH will make you feel confident and strong during your most difficult workouts or busiest days. I won’t lie to you, I am a sucker for a matching crop/legging set to run my errands in. Something about it screams confidence with a splash of “you have your life together” while I run around Market Street trying to find the last roll of toilet paper. This is one brand you don’t want to miss out on. Visit their online store for free shipping! 

T.C. Elllis

Just because this spring may be spent inside, that’s no excuse for not purchasing your favorite looks from the season and where better than T.C. Ellis? One look at their website’s homepage and you will be tempted to buy everything. I had no idea I needed a snake-skin print crop until T.C. Ellis showed me I did. With a plethora of new arrivals, the options are endless. If eclectic fashion is your style – which it should be – you need this shop in your life. And, since we are on the topic of comfy at-home wear, pair the Cloudy Days Jogger Pant with one of the new arrival bralettes and you’ll thank me later. Can I have one of everything, please? After looking through their inventory, you’ll completely agree. 

If you’re in the market for home decor as well, check out Hollyhocks and Juxtaposh. These are a few hidden gems you may not have known are here!

Wow! I’m exhausted after our day of online shopping. I think it’s time to order some takeout and dream about my packages coming in the mail. Show me what you ordered using #LiveLoveLubbock and happy shopping! 


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