Everything You Need to Know about Texas Wine, Hops & Shops 

Written By Visit Lubbock Interns

April 10, 2024

By: Lindsey Neas

The Texas Wine, Hops & Shops festival is one of Lubbock’s can’t-miss spring events. The festival takes place April 20th at McPherson Cellars in Downtown Lubbock. Here’s everything you need to know before you go:

Ticket-holders will receive 10 drink tickets per person, encouraging sampling across the winery. Enjoy drink options galore with 25+ stations showcasing varieties of wine and beer. 

Event goers can find food trucks lined up offering tasty treats throughout the day. Alongside food and beverage offerings, a range of vendors will be in attendance, featuring jewelry, flowers, artwork, home decor, pet-friendly goods, fashionable clothes and more. View the full list of vendors here

For the first time, live music will take place at Texas Wine, Hops & Shops all day. Keep the party going from 6 – 7 p.m. with a celebratory street concert. 


Tickets can be purchased online or at the event. 


McPherson Cellars


April 20, 2024 

12 – 7 p.m.

Looking for a place to stay? 

Lubbock offers a variety of quality hotels Downtown. Some of our favorite spots are conveniently located to make your Texas Wine, Hops & Shops experience as seamless as possible. 

The Cotton Court Hotel is a city-inspired boutique hotel with spacious rooms and access to the Midnight Shift Restaurant & Bar. Grab your friends or family and relax in the open courtyard or enjoy a signature cocktail by the pool. 

DoubleTree by Hilton offers freshly baked cookies at check-in and is home to Claraboya Scratch Kitchen Bar. Be sure to try the shrimp & grits or enjoy some Two Docs tap beer during your stay. 

The Pioneer Pocket Hotel is Lubbock’s first contactless boutique hotel located in one of Hub City’s most historical structures downtown. Situated on top of local favorites, try The West Table Kitchen & Bar or The Brewery LBK. 

With hotel options across Downtown, Lubbock is sure to cater to your stay, your way. 

Download the Texas High Plains Wine Trail mobile pass for Rewards

Download our interactive mobile pass designed to show you the best of High Plains wine. The mobile pass is a great way to enjoy wine across the region and earn discounts at select locations. Sign up before Texas Wine, Hops & Shops, and check-in online at the event to earn 100 points toward your pass! Accumulate 400 points and become eligible to win exclusive prizes from Visit Lubbock! 


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