Top 4 Ways to Make the Most of a Winter Weekend in Lubbock

Lubbock is where West Texas culture meets big-city energy. This vibrant destination brings together the best of the west—think cowboy flair—with a flourishing arts and culinary scene. From live shows and wine tastings to the iconic Buddy Holly Center, there’s no shortage of ways to keep warm and entertained this winter.  

Gone too soon but forever legendary, Buddy Holly left a mark that music fans won’t forget. Celebrate his artistic contributions at the Buddy Holly Center, established in 1999 to commemorate the life and artistic contributions of this amazing Lubbock native. See Holly’s final Stratocaster guitar, memorabilia from his youth, lyrics from hits like Peggy Sue and Not Fade Away, and exhibits on the many high-profile artists who performed his songs.   

In February, don’t miss “The Day the Music Died,” commemorating the 66th anniversary of the plane crash that took the lives of Holly and fellow artists Ritchie Valens and J.P. “The Big Bopper” Richardson. Enjoy free admission and special events, including a screening of “The Buddy I Knew,” a heartfelt documentary, by Buddy’s late brother, Larry Holley.  

Catch the magic of live performances at the sleek and state-of-the-art Buddy Holly Hall of Performing Arts and Sciences. The 2025 lineup promises unforgettable shows, including Les Miserables in February, Pretty Woman and Annie in March, Chicago in May, and The Addams Family in June. For a touch of wonder, check out the fanciful Champions of Magic in April and The Magic of Jen Kramer in June, bringing the 2024 Las Vegas Magician of the Year to the Lubbock stage. 

Whether you’re in the 2,100-seat Helen McDevitt Jones Theater or the intimate 415-seat Crickets Theater, every moment feels special. Upgrade your experience with premium amenities like reserved parking, exclusive lounges and private suites.  

Wine lovers, rejoice! Lubbock is a top destination for Texas’ exceptional wine culture. Experience it through the Texas High Plains Wine Trail, where you’ll get the scoop on tasting rooms and events showcasing the region’s rich terroir and winemaking traditions. This is, after all, where 85% of Texas wine grapes are grown! Sample wines at 15 different local tasting rooms, including award-winning selections. Download the Wine Trail pass to find more tasting and shopping opportunities. Don’t miss special events and festivals, including the Lubbock Uncorked Wine Festival in the spring, a festive gathering featuring wine, food trucks and live music. Cheers to the heart of Texas wine country! 

Combine live music, mouthwatering eats and fine art at Lubbock’s First Friday Art Trail. This free, self-guided event resumes in February and highlights works from local, national, and international artists. Hop on a trolley to explore the many local art centers, museums, galleries and businesses participating across the Lubbock Cultural District, while sampling food truck fare and enjoying live tunes. The First Friday Art Trail is a delight to the senses. 

Lubbock isn’t just a stop on a map, it’s a winter escape that warms the soul. Whether you’re diving into arts and culture, savoring the local wine scene or grooving to the legacy of Buddy Holly, the city has something to charm every traveler. That includes accommodations. From luxury hotels to budget-friendly stays, Lubbock offers the right spot for every taste and preference. Book your weekend away in Lubbock today!