Lubbock's
iconic spots

Buddy Holly
Center
National Ranching
Heritage Center
Prairie Dog
Town
Silent Wings
Museum
Lubbock Lake
Landmark

Upcoming Events

Swipe to see!

Spring into
adventure

Soak up the sunshine at Lubbock’s farmers markets,sip your way through the Texas High Plains Wine Trailor enjoy nights at Sky Gardens. When you spend spring in Lubbock, the possibilities are endless.

Featured Blogs

4th of July in LBK

There are few traditions more beloved in the Hub City than spending the Fourth of July with friends, family, and a sky full of fireworks. Whether you’re a longtime resident or visiting for the holiday weekend, Lubbock offers plenty of ways to celebrate America’s birthday. From historic parades and community festivals to local dining specials and spectacular fireworks displays.

Read More

Where to Cool Off in Lubbock: Splash Pads, Water Parks & Summer Spots

When West Texas temperatures climb into the triple digits, finding a way to cool off becomes a necessity. Whether you're looking for a family-friendly splash pad, a full day at a water park, or a nearby lake for a summer getaway, there are plenty of ways to beat the heat in and around Lubbock.

Read More

The Ultimate Summer Drink Guide to Lubbock, Texas

When summer arrives in West Texas, locals know exactly how to beat the heat. From ice-cold craft beer and refreshing cocktails to locally roasted cold brew and award-winning Texas wine, Lubbock offers plenty of ways to cool off during the hottest months of the year.

Read More

Check out our travel pocket guide

Order now