5 Ways to Entertain Conference Attendees in Lubbock, Texas

Written By McKenna Dowdle

September 13, 2022


When deciding on a host destination, meeting planners consider more than the logistics; the experience noted by the attendees provides an ideal account for the success of the meeting. Take your event to the next level and engage in the host city through various hyper-local activities. Whether you plan a wine tasting after the final session of the day, spend the morning walking the campus of Texas Tech for a look at the public art, or create a memento at a local art gallery, Lubbock offers plenty of ways to break out of the meeting room. Check out five activities to add to your conference in the “Hub City.”

Wine Tasting
Known as the leading producer of wine grapes in the Lone Star State, with 85% grown on the Texas High Plains, the region boasts a remarkable eight award-winning wineries including McPherson Cellars, Llano Estacado Winery, Reddy Vineyards, and English Newsom Cellars, to name a few. Taste the legacy of Texas wine with a happy hour post conference. From intimate settings to large event rooms, each winery is equipped to meet the needs of your event.

Experience the Heritage of Lubbock
Founded by pioneers in the late 1800s, the area atop the Llano Estacado was the last settled land in America. Throughout the city’s early history, the innovation of the windmill can be attributed to Lubbock’s sustained success in industries like agriculture. Travel through time with fellow attendees and plan an afternoon at the American Windmill Museum, which boasts the largest collection of windmills in the world.

For a true wild west experience, visit the National Ranching Heritage Center. Here, a trolley tour takes attendees through time as they witness the evolution of ranching across America’s heartland with over 50 historically accurate structures, most of which were once in use. Inside the center, exhibits of western art, cowboy poetry and ranching information provide guests with an in-depth look into the founding of the area.

Make A Souvenir
At the Charles Adams Studio Project, resident artists under the direction of Chad Plunket provide classes for visiting groups to create lasting pieces to take home. From screen printing tote bags to letter pressing posters and creating keychains in the metal shop, each souvenir is handcrafted and designed by the individual creating it.

Try your hand at ceramics at the Louise Hopkins Underwood Center for the Arts (LHUCA) Clay Studio. From pinch pots and vases to pottery thrown on the wheel, novice and expert ceramicists alike can sculpt, glaze, and fire the perfect new addition to any home’s décor.

Live Healthy
While traveling for business, maintaining health goals can be challenging. Provide your attendees with the opportunity to jumpstart their morning with movement. At BODY by indigenous, private yoga classes can be catered to your groups needs. For a tour of Lubbock’s revitalized downtown by foot, coordinate a morning 5K with the West Texas Running Club to plan the most efficient route to catch the sunrise over the Lubbock skyline.

Texas Tech University Public Art Collection Tour

Ranked in the Top 10 Public Art Collections in the Nation by Public Art Review, the Texas Tech University Public Art Collection is a great option to take in the beauty and grandeur of the Texas Tech’s campus. With over 100 art installations, there is something beautiful around every corner. For a timelier tour, schedule a morning on the Art Cart and download the mobile app ArTTrek.

Plan a one-of-a-kind event in Lubbock, Texas! For more information contact the Visit Lubbock Sales Team and visit our website today!


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