Why Planners Love Meeting in Lubbock, Texas

When it comes to planning a successful event, the support of a destination’s local convention and visitors bureau can make all the difference. In Lubbock, Texas, meeting planners consistently find themselves impressed by the exceptional service provided by the Visit Lubbock team. From streamlining the planning process to offering unique and appealing venues, Lubbock has become a favorite among planners for its blend of hospitality, accessibility, and local charm.

For Donald Beeson, Associate Executive Director of Chi Psi Fraternity, the Visit Lubbock team was a game-changer. “The Visit Lubbock team simplified our Convention planning and helped our staff shave hours off the planning process. They did all the research into venues and set up all our meetings with the right contacts,” Beeson shares. The team’s strong relationship with Texas Tech University was particularly beneficial, as Chi Psi Fraternity’s educational programming is typically held on college campuses. Lubbock’s proximity to Texas Tech not only reduced transportation costs but also created a seamless experience for attendees. Despite initial concerns about higher airfares, the affordability of everything else in Lubbock more than made up for it.

The Texas Chiropractic Association (TCA) found Lubbock to be an ideal location for its West Texas Conference. According to their team, “Working with Visit Lubbock helped tremendously during the RFP process for venue selection. Once the proposals for our venue were submitted, they were organized in one portal allowing the ability to review each one with ease and organization.” The convenience of Lubbock’s location, with direct flights and easy access by car, has made it a recurring choice for the TCA. The city’s hospitality and the responsive support from Visit Lubbock have only added to its appeal. “The city offers outstanding hospitality!” says the TCA team, who will return for their 2025 conference.

Lubbock’s unique location and strong local partnerships have proven to be unexpected draws for meeting planners. As Beeson of Chi Psi Fraternity puts it, “We found that there is a mystique around Lubbock and West Texas that was appealing to our constituents. It was different enough from our typical locations that it ended up attracting a larger than expected response.” This blend of novelty and affordability has made Lubbock one of Chi Psi Fraternity’s top 10 locations for attendance.

Whether it’s the city’s welcoming atmosphere, the ease of planning with Visit Lubbock, or the allure of a West Texas setting, Lubbock offers a compelling package for meeting planners. With each event, Lubbock continues to solidify its reputation as a destination that goes above and beyond to ensure success. If you’re considering Lubbock for your next event, reach out to the Visit Lubbock team to see how they can help customize an experience that meets your unique needs.