A Business Traveler’s Guide to Lubbock

By: Maggi Gallaspy

Welcome to Hub City! Business brings you to Lubbock and limitless opportunities await. No matter what type of business travel you’re doing, turning your trip into a stress-free, work-cation is simple. Visit Lubbock is here to show you as much of the West Texas charm as possible through planning an efficient itinerary to suit your stay.  So, what are you waiting for? Seal the deal and start thinking about which part of the South Plains culture you’re most excited to explore. 

No matter where you’re coming from, deciding when you want to arrive is the first step in planning your stay. With three major airlines servicing Lubbock, you’ll have plenty of options to choose from. Choose a flight from Southwest, American or United, and you’re on your way! 

A one-stop from major airports including Dallas, Phoenix, Las Vegas, and Denver, Lubbock Preston Smith International Airport (LBB) is your final destination. If you are traveling from inside the Lone Star State, direct flights from Austin and Houston are also available. 

The airport is a short, five-minute drive from downtown, making it an affordable and timely drive to catch a flight or relax after a day of traveling. Upon arriving, choose which type of transportation fits the budget and schedule you’re following! Depending on your accommodations, airport shuttles may be a free amenity at your disposal. Rental cars are also available to take you around the city. The third option to consider is utilizing a ride-share service like Uber or Lyft. No matter how you get around, Lubbock boasts an average commute time of 20 minutes from any point in the city, making sure you are on time for every item on your itinerary. 

When it’s time to depart Hub City, an easy journey home is ahead. Lubbock is known for its easy-to-navigate airport with two terminals and short security lines, meaning travelers will be able to make their return flight with ease. 

When booking your room, choose the option that will make your hotel stay a comfortable and unforgettable experience. 

From local gems to well-known names, Lubbock is home to over 6,500 hotel rooms. With boutique and pocket hotels offering a taste of Lubbock’s culture, settle into your space before indulging in West Texas-inspired amenities. If you’re looking to earn hotel points, there are options for you too! Choose between many chain stays that offer an upscale experience in the heart of downtown. When it comes to cutting-edge venues with top-notch service, Lubbock falls far from short. 

Pro Tip: Before booking your room, take a look at the meeting itinerary for a possible host hotel or block of rooms set aside for attendees.

Check out what our popular stays have to offer: 

Cotton Court Hotel by Valencia Group

Situated near Lubbock’s business and cultural district, the Cotton Court Hotel is the perfect place to call home for your stay. Sitting along the iconic brick roads of Broadway, the Cotton Court is an immersive experience, designed to replicate a 19th-century cotton gin. With on-site music performances, a courtyard filled with activities, fire pits and a heated pool, there is plenty to do during your free time whether you’re looking to relax or have some fun. Treat yourself to dinner and drinks at the on-site Midnight Shift restaurant. Try Lubbock’s sought-after cocktail, the Chilton and the raved-about steak frites after a long day of hard work! 

Overton Hotel and Conference Center

The Overton seamlessly transitions from business to pleasure. With a complimentary airport shuttle, premier fitness and business centers, and meeting rooms for 12 people to 1,200, it is rich in amenities. Situated between downtown and Texas Tech University, The Overton sits at a prime location for visitors doing business in the area. The Pecan Grill is the hotel’s restaurant and is a great place to start or finish your day with a hearty meal. 

Pioneer Pocket Hotel 

The only keyless entry accommodation in the city that does not require a front-desk check-in, the Pioneer Pocket Hotel offers a luxury experience for an affordable price. Nearly a century old, this boutique hotel is home to 10 themed rooms paying homage to Lubbock’s notable features. Placed in the heart of downtown, you will find yourself entrapped in the thick of Lubbock’s culture, including world-class cuisine. During your stay, travel three floors down to The Brewery LBK or The West Table Kitchen & Bar. Whether you’re in the mood for brews or fine dining, either are steps away during your stay!

DoubleTree by Hilton

Located right off the Marsha Sharp Freeway, this recently renovated building opened in 2021. The DoubleTree by Hilton is known for its hospitality. From its airport shuttle to the free, warm chocolate chip cookie you’ll receive at check-in, this hotel caters to you from the moment you step off the plane. Whether you choose to stay here or not, a trip to  Claraboya Scratch Kitchen & Bar is a must. 

If you are more of an Airbnb person, don’t worry! There are a plethora of options that pay tribute to local legends, like this one!  

Lubbock is known for its never-ending list of must-try eats. Whether you go alone, network or take a client, planning an independent food itinerary with a few must-try restaurants is arguably one of the most important factors when scheduling business travel. We have compiled a few favorites that foster an environment with a professional feel.

The Nicolett

This fine-dining establishment is sure to impress. With its world-class cocktails and delectable fry bread with honey butter, simply stopping by for drinks and an appetizer during your trip is a must. If you need to pull out a showstopper or would like to have a celebratory dinner, Chef’s tasting menu curated by Finn Walter changes weekly and is a truly unique experience. From Tuesday to Thursday, guests can indulge in this tasting inspired by local ingredients and seasonal items.

West Table

The West Table features a rotating menu consisting of the highest-quality local and global in-season ingredients and introduces a fine selection of international flavors in a familiar way. From the flavorful oysters on a half shell to a delectable selection from the Atlantic, the daily flown-in seafood brings fresh, ocean-side dining to Lubbock. Located in the Historic Pioneer Building, this upscale dining experience is the perfect way to show your appreciation to a client. 

Las Brisas

A surf and turf lover’s dream, Las Brisas Southwest Steakhouse is locally-owned and selects each cut of meat from the finest selection of Reserve Black Angus Beef. A menu staple is the raspberry filet seasoned with raspberry chipotle, crusted with pecans and garnished with jalapeno cream cheese. For a hearty side, you can’t go wrong with the lobster mac and cheese or spinach and baby heirloom risotto. If your pitch doesn’t sell it for you, the steak just might! 

Take advantage of your free time with all Lubbock has to offer! From a thriving arts scene to luxury spa experiences and several music venues that host local and touring artists, there is always a chance to indulge in the Hub City culture. Visitors can enjoy a tasting and tour at McPherson Cellars, sing along to a Broadway performance in Buddy Holly Hall or experience the Yellowstone prequel, 1883 exhibit at The National Ranching Heritage Center. With a never-ending list of things to enjoy from culinary experiences to art exhibits, click here to see what can’t-miss events align with your trip to the 806. 

Now that you are well-equipped with the best tips on how to enjoy your stay in the LBK, all that’s left to do is pack your bags! We hope to see you soon.