Locals say Lubbock’s outsized creativity comes from its uninterrupted horizons. Skyscrapers are absent here. Open sky and broad stretches of flat land are Lubbock’s stocks-in-trade. They leave room for what Don Caldwell, owner of Lubbock’s nearly 50 year-old Caldwell Recording Studios, once called “a reckless energy.”

Amanda Cargill, Roadtrippers Magazine

With the ongoing revitalization of its historic downtown business district, an award-winning food and wine scene, and enough art and history to pack an itinerary, Lubbock is finding its way onto even the most discerning traveler’s list of destinations for 2021. 

City Lifestyle Magazine; Stacy Conde

Local growers and winemakers say that the iconic landscape of West Texas transcends clichéd stock images of oil rigs, ranchland and Friday Night Lights. The dry terrain, sandy soil and high heat make for abundance on the vine and in the glass. 

Wine Enthusiast; Amy Beth Wright

The value in receiving this prestigious recognition is that it comes from the United States’ top meeting professionals who hold events in the South. These planners demand the highest level of customer service and quality facilities, and they have contributed in determining that Visit Lubbock indeed displays the commitment to professionalism, creativity and service that they require.

ConventionSouthMagazine; Visit Lubbock receives Readers’ Choice Award

When it comes to romancing the Great Plains, Lubbock may have a cowboy past, but its future is great wine, great food and great arts and musical heritage.

Mary Ann Anderson, Forbes Magazine

Meeting Planners and event organizers from across the country look for unique destinations in the South to hold their meetings and events, and ConventionSouth’s 2016 list of the ‘South’s Top 10 Small Markets with Big Music” provides these planners with interesting insights on some of the South’s most alluring smaller cities for musical fun.

ConventionSouth Magazine; Lubbock lands on list of top 10

In addition to a lively business scene and arts culture, Lubbock provides plentiful shopping and dining venues that provide ample entertainment for visitors. Come to Lubbock to support the Red Raiders, but stick around the explore the region’s numerous cultural pursuits.; by Ramsey Qubein

It’s that combination of sun, wind and probably not quite enough rain that makes the region ideal for not only cotton, but also growing grapes, as in Texas wine grapes, as in Texas wine, as in mighty fine Texas wine.

Forbes Magazine; Mary Ann Anderson

With every twist and turn we made on this trip, we were exposed to something new and unique – uniquely Lubbock that is to say. By the time we left, I had fallen in love with this West Texas town.

The Tribune Newspapers; by Cynthia Calvert

People here work hard to make a living, but my weekend visit proved they appreciate playing hard, too.

Texas Highways Magazine, Weekender; by Melissa Gaskill

This is a very roundabout way of urging you, should you find yourself in Texas anytime soon, to break your Dallas stopover with a trip to Lubbock in West Texas.”“…with Daniel and all at Visit Lubbock, my pilgrimage to Buddy’s hometown and his grave was a special moment for this lifetime fan.

The Morning Bulletin in Rockhampton, Australia; by Greg Wilkes

It’s tough to have a more historic foundation than Lubbock. Preservationists work hard here to promote and protect Lubbock’s rich Western history.

True West Magazine

The city has a thriving arts community and inventive eateries…

CAA Magazine; by Adam McCulloch

Those who take time to explore the “Hub City” will find a notable wine scene, thanks to the High Plains’ bounty of vineyards, an influential music scene and a fascinating selection of museums.

Texas Highways Magazine

I fell under the spell of the “Hub City” of West Texas; its quirkiness, the high plains (Lubbock cits at 3,256 feet; you can see for miles), its culture, food and people — not to mention Lubbock is the hometown of rock ‘n’ roll pioneer Buddy Holly and the home of Texas Tech University.”

Kristen Tucker, Evansville Living

Lubbock, the west Texas town of nearly 300,000 people, where 1950s musician Buddy Holly was born and raised, is famed for a variety of reasons. It’s a major college town with Texas Tech University. It’s also one of the biggest producers of cotton in the U.S. The community’s emphasis on art, creativity and diversity is blossoming. And then there’s Prairie Dog Town. Population? Anybody’s guess. It’s popularity? Abundant.

Todd Wessell, Journal & Topics Media Group