THE TEXAS HIGH PLAINS
ABOUT THE
trail
The Texas High Plains Wine Trail is an interactive mobile pass designed to show you the best of the region’s wine. Enjoy exclusive discounts and a vine-to-glass experience at vineyard visits, tours, and tastings.
Sign up to start sipping your way around the Hub City, or keep reading to learn more about the history of High Plains Wine!
how the pass works
step 1
Get Your Pass
This mobile-exclusive passport is a collection of curated Lubbock beverage locations offering deals and discounts to redeem during your visit.
step 2
Receive Text
Your passport will be instantly delivered to your phone via text and email and is ready to use immediately! There is no app to download. Your pass can be saved to your phone’s home screen for easy one-tap access.
step 3
Redeem
When visiting a participating business, simply present your phone to the attendant or staff member to redeem available discounts. To check-in, simply ensure that your location services are turned on and press the "check-in" button!
what you
can win
About Texas High Plains
wine
In the High Plains of Texas, the land is flat and the soil is rich. These qualities, coupled with the region’s low humidity, offer the perfect environment for growing wine grapes.
In 1996, Texas Tech University professors Clinton “Doc” McPherson and Robert Reed planted an experimental vineyard including 140 varietals. With a successful trial behind them, the two founded Llano Estacado Winery ten years later, and it is still one of the finest in the state.
Today, the High Plains grows 90% of Texas Wine Grapes, meaning a trip to Lubbock offers a true vine-to-glass experience like no other.
Some wineries sit inside city limits and others call the fertile land of surrounding areas home, but each offer a unique, curated take on High Plains wine.
From vineyard views to barrel tasting tours and monthly wine subscriptions, craft your personalized wine getaway in the LBK.
Be sure to use #TxHighPlainsWineTrail when posting to social media.