Why You Need to Stop in Lubbock on Your Way to Ski

This winter, plan your weekend getaway to the mountains and consider taking the scenic route! Halfway to the slopes, you’ll find a city rich in history, art, culture and cuisine. Whether you’re on the hunt for new skiing gear, a rest stop for the night or anything in between, Lubbock boasts the necessary amenities to serve as your base camp before continuing north. 

With a community rooted in a shared passion for the outdoors, Lubbock is home to several local outfitting stores that offer a sense of expertise and hospitality. At Troy’s Ski Shop, wax your board and grab a new pair of skis with bindings and boots for your rides down the mountain. Don’t forget lift tickets!

Bundle up with winter sports must-haves like coats, gloves and hats! Whether you need an extra pair of goggles or hand warmers, this shop offers all of the necessities to make your day shredding fresh powder an unforgettable experience.

Named one of the best new breweries in 2022 by Hop Culture Magazine, Good Line Beer Co. brings a fresh atmosphere to Lubbock’s brew scene. Its open-concept space is inviting and the beer is even better. Great for a casual night out with friends, family or solo, plan to stop by on your way through town.

From one local legend to the next, Dirk West, the artist who brought us the beloved Raider Red, is featured at Lubbock’s fried chicken eatery started by his grandson, Chef Cameron West. From comics and portraits to perfectly breaded chicken and well-prepared oysters, the multi-generational talent comes to life inside this fried chicken restaurant.