What’s New in Lubbock

Written By McKenna Dowdle

August 10, 2021

The “Hub City’s” dynamic approach to downtown revitalization, coupled with a community that fosters an environment conducive to growth and progress, paved the way for new developments in the shape of a world-class performing arts theater, luxury stays and a Michelin star worthy restaurant.

Over the past year, Lubbock lifted the curtain and opened its doors to new attractions like The Buddy Holly Hall of Performing Arts and Sciences. Here, Broadway productions and headlining performances will take the stage in the 2,290 seat main theater, the Helen DeVitt Jones Theater. A true community endeavor, The Hall features partners from across the city like Ballet Lubbock, which occupies space in the northeast corner of the building, and the upscale American restaurant, Rave On. Local businesses like the United Family fully service the restaurant as well as concessions.

Not only is The Hall a robust performance hall where nationally acclaimed talent takes center stage, local performers are given the opportunity to train through the educational resources The Hall provides through its partnership with the Lubbock Independent School District. In both the main theater and the 386-seat Crickets Theater, students utilize the resources of the stage that boast a sound criteria rating of NC-15, which is near perfect. Lubbock’s thriving talent is under the spotlight for all to see!

Just south of the theater, Lubbock’s newest addition to its eclectic culinary scene, The Nicolett, puts a West Texas twist on cosmopolitan dining. Chef Finn Walter, the internationally trained chef who made his way home to the LBK, uses local ingredients to inspire a uniquely High Plains dining experience for locals and visitors alike.

Upon arrival, guests are enveloped in the aromas of native flora and an environment paying homage to the building’s historical roots with its original mid-century design preserved from the fireplace to the original kitchen sink repurposed in the bar. An experience like no other, dine under the night sky, illuminated by twinkle lights inside the fully restored greenhouse for a magical dining affair.

Throughout the city, visitors can book their reservation in one of the many recently opened hotels. For an authentic Lubbock, Texas experience, consider staying at the Cotton Court Hotel. Owned and operated by the Valencia Group, this hotel tributes the city’s agricultural roots as it was designed to replicate a vintage cotton gin that was in use in its time. Notes of Buddy Holly, also make a debut in intricate details like the wall decor and furniture.

Anyone who has tried just one bite of a famous DoubleTree by Hilton chocolate chip cookie may not need to hear more on why booking their next stay here is a no-brainer. Soft, warm, and chewy cookies that melt in your mouth are just the tip of the iceberg when it comes to Lubbock’s newest downtown hotel that sits nearly one mile from the Texas Tech University campus and within walking distance of The Buddy Holly Hall. From luxurious rooms with a view of the heart of the “Hub City” to a full-service bar and restaurant, your stay will be one to remember.

Where shopping meets your front door, the Aloft Hotel is nestled off Loop 289 within the Canyon West Shopping Center. A true hub for business on the west part of town, this is an ideal location for Lubbock’s business travelers to live, work and play while in the “Hub City”. Looking for a lux night cap? Stop by the W XYZ bar in the lobby.

Whether you prefer a boutique stay or a tried and true, Lubbock has over 60 hotels and 6,000 rooms, ensuring tourists of the 806 find their ideal home away from home. See for yourself the burgeoning development in Lubbock, Texas during your next visit to the 806!


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