Sports in the “Hub”

Written By Katherine White

May 20, 2013



I have to admit, when I first started looking into this job almost five years ago, I didn’t know much about Lubbock Sports. While there are many people who understand and take advantage of the services we provide, there are some that don’t. I thought it would be interesting to explain what Lubbock Sports is by discussing some of the creative phrases and lingo we use almost daily (don’t worry, it is all G-rated).

“Heads in Beds”
This is what pays the bills. If an event brings people to Lubbock who stay in our hotels, then Lubbock Sports is there to help. Not only does this increase the amount of money collected through the Hotel Occupancy Tax, but it also brings outside money into our local economy. In turn, the citizens of Lubbock save money on their property taxes and our economy grows. That’s what we call a win-win.

“Book Em & Cook Em”
Lubbock Sports is somewhat unique. Unlike many other sports tourism organizations, we are a full-service operation. We don’t just book the events and pass them off to someone else. Most of the time, we are at the event helping in any way we can (this sometimes actually involves cooking!). A great example of this is the National Junior College Athletic Association’s (NJCAA) Men’s Division I Golf National Championships. We began discussing this event more than three years ago with South Plains College Athletic Director Joe Tubb. Our marketing department designed a creative bid packet that explained why Lubbock and The Rawls Course were the perfect place to host this event. Once we were awarded the tournament, Lubbock Sports was directly involved in the planning and preparation for the event. As the tournament kicked off last week, Scott Harrison, Lubbock Sports Director, and I were at the course greeting the athletes and coaches from around the nation, shuttling players between green and tee and helping in the overall execution of the event.

“West Texas Hospitality”
Growing up on the South Plains, I kind of assumed that people were the same all over the country. It wasn’t until I started traveling that I realized how blessed I was to grow up in a place where making others feel at home was a top priority. At Lubbock Sports, we feel that this is our greatest asset. While we try to be an example of that by providing top-notch hospitality services, it really shines to the athletes, coaches and fans when they go into our community and interact with all the great people of West Texas.



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