New In Lubbock – June 2017

Written By Katherine White

June 29, 2017

#Blog #Restaurants #Shopping

Summer is in full swing on the South Plains, our ever-growing city has new offerings for visitors and locals alike. From a legendary Lubbock location with new life to fresh new stylings for both the guys and the gals, here’s what’s new in Lubbock.

E&J Smokehouse and Grill at Spirit Ranch

Once upon a time, there was a place called The County Line. It’s been 12 years since the Lubbock restaurant shut its doors, but I have some good news. After finding success with their E&J Texas BBQ truck in Florida, the son of former The County Line head chef Byron Waters, Jason, and his wife Jillian brought their barbecue back to Lubbock and set up shop in his father’s old space. It’s a real family operation with other members of the Waters clan on staff. Opened just this month, E&J Smokehouse and Grill at Spirit Ranch breathes life back into the beautiful yet rustic setting.

Texas Style Deviled Eggs at E&J Smokehouse & Grill

The traditional fixings of a barbecue joint are readily available, but the real treat is the parade of plates using barbecue as an ingredient rather than the main focus. The highlight for me was the delicious Texas Style Deviled Eggs topped with brisket and BBQ sauce. You can also get brisket on a grilled cheese or atop your salad served in a mixing bowl. To top that, they’ll deliver anywhere in Lubbock, but if you dine-in, you’ll see nostalgic remnants of The County Line, like the “CL” branded into the tables, but portions are plentiful, the trees taller, the water wistful and, if you’re lucky, you might still catch one of the property’s pretty peacocks strutting its stuff across the patio.

Hoof & Claw Men’s Spa

Hoof & Claw Men’s Spa

Keeping my look sharp and manicured as a man in Lubbock used to mean I was either headed to sports-spattered shops for a quick cut or to an old-school barber pointing to a poster from days past. While women have a slew of salon options to choose from, a full-service, guy-geared groomer in Lubbock was needed. Enter Hoof & Claw Men’s Spa. More than a clipper cut, shave and shampoo, this Texas-themed spa offers waxes, massages, MAN-icures, pedicures, and locally made beard oils from Horned Toad Beard Co. So I snagged a complimentary cold one and settled into my seat for the best beard-trim and haircut I’ve had in Lubbock. Getting hitched soon? Book a grooming for your groomsmen; they can take up to 15 burly men at a time.


A look inside Hemline

Already a bustling boutique in cities like Austin, Houston and San Antonio, Hemline held their grand opening last weekend. With only a handful of locations in southern states, all locations are independently owned (aside from two stores run by the founder of the brand), allowing each store to custom tailor their line selections for their customers. In short, many items you find will be unique to Hemline in Lubbock.  To boot, the shop supports local artists and is currently featuring work from Janelle Barrington. Catering to women of all ages, sizes and budgets, you’re sure to find something special.

Have you tried any of these out already? If so share your experiences with us on social media using #LiveLoveLubbock.


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