Lubbock is an Adventure

Whether you’re searching for that perfect Instagram photo op, craving Latin-inspired tapas or looking to rock out to local musicians, our blog has stories to help you find those and everything in between.

Featured Stories

The New Berl Huffman Athletic Complex offers great sporting.

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The Perfect Weekend

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Experience affordable family fun in Lubbock, Texas.

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Experience Lubbock nightlife: live music, dueling piano bars and more!

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Feasting on visual and performing arts in Lubbock, Texas

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Tee Up in Lubbock

By: Travis Dowdle With fair weather a large portion of the year, sunny days, and challenging winds, Lubbock is an elite place to both practice and play golf. It is accessible to novice golfers and those looking to refine their skills. From world-class facilities found at the Rawls at Texas Tech to affordable and fun

A Look into the Lubbock Sports Labor Day Cup

In the face of a continuing health crisis, meeting planners are met with a variety of new challenges. Postponements and cancellations, along with social distancing guidelines have become somewhat of a new normal for 2020. When attending a sporting event, attendees and competitors alike want to have the confidence that their host venue is taking

LBK Saturdays are for the Boys

If you are anything like me, saving up all my PTO this summer while being stuck at home is giving me the travel bug! Now is the time to get away for a couple of days. Let’s round up your boys, take off next Friday and set the GPS to Lubbock, Texas! First thing’s first,

A Business Traveler’s Guide to Lubbock

Whether you are attending a conference in the “Hub City” or have a meeting scheduled with a client, Lubbock, Texas welcomes you! We know business travel can be stressful, but Visit Lubbock is here to help you plan the most efficient itinerary to get the job done while also offering an authentic West Texas experience.

Discover our History at these Six East Lubbock Attractions

Rollercoasters and mountain bike trails coupled with Lubbock’s historical roots are waiting across Interstate 27. Arguably one of the most beautiful areas within the “Hub City”, Lubbock’s east side showcases the city’s best outdoor attractions, like Joyland Amusement Park and Dunbar Historical Lake. Head east this weekend to immerse yourself in Lubbock’s history and culture!

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