Lubbock is an Adventure

Whether you’re searching for that perfect Instagram photo op, craving Latin-inspired tapas or looking to rock out to local musicians, our blog has stories to help you find those and everything in between.

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The New Berl Huffman Athletic Complex offers great sporting.

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The Perfect Weekend

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Experience affordable family fun in Lubbock, Texas.

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Experience Lubbock nightlife: live music, dueling piano bars and more!

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Feasting on visual and performing arts in Lubbock, Texas

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Local Artist: Kristy Kristinek

We sat down with a local favorite, Kristy Kristinek, to discuss all things Lubbock art! Take a look below for insight on what it means to be an artist in the “Hub City”! Where do you draw your inspiration?I draw my inspiration from not only my history as a ballet dancer but from contemporary movements

A-T-E in the 806: Savor the Slice

Even though West Texas may be known for its savory southern cooking, Lubbock is home to some of the best pizza pies in the state! Whether you’re into Chicago-style deep dish or New York-inspired crispy crust, the “Hub City” has something to satisfy your craving for the perfect slice. Giorgio’s Pizza | 1018 Broadway |

Spend Time Near Texas TechUniversity

Experience the heart of Lubbock through a cup of coffee, slice of pizza or walk around one of the beautiful parks offered in the “Hub City!” J&B CoffeeA local favorite since 1979, start your morning right with a diverse selection of coffees, teas and other specialty drinks at this popular spot that sits quietly in

Treat Yourself to Health

Looking to stay fit and maintain wellness in the “Hub City?” Check out these local spots to continue training, find your savasana and indulge in Lubbock’s favorite health foods. Vitality Bowls | 2400 Glenna Goodacre Blvd Ste 106-D | 806.701.4011Fill up on antioxidants and essential vitamins at this smoothie bowl paradise and cafe. With acai

A Look Back on 2020 Through the Lens of a Local: Lacie Freelen

Hey there! For those who don’t know me, I’m Lacie Freelen. I manage the social media accounts for Visit Lubbock and the Lubbock Economic Development Alliance. Like my fellow marketing team, I’ve spent the last 12 months promoting Lubbock during these “unprecedented times.” Whether that was learning new ways to support the community through social

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