A Meeting Planner’s Perspective: Hosting an International Conference in Lubbock

Written By Katherine White

January 06, 2017


Planning any event can be challenging, but Bryce Looney, manager of presidential services and events, at the Texas Tech University Health Sciences Center can attest there’s a different kind of difficulty associated with planning an international conference. In the fall of 2015, Looney was hired to do just that – plan the 4th Annual World Congress on Ultrasound in Medical Education Conference.

No stranger to planning meetings and events in Lubbock, Looney knew the importance of maintaining a local perspective for the purpose of creating a unique conference here in the “Hub City.” To make the conference a success, Looney looked to the Visit Lubbock Team as the initial contact. The first battle was planning an event that happened to fall during Texas Tech’s football season.

“The first thing I do, even before I know I have a date set, is talk to Visit Lubbock because that’s who is going to go to bat for you,” Looney said. “The only group who has that experience working with hotels and the football schedule, and can share that with you better than anyone is Visit Lubbock.”

Once the conference date of September 23-25, 2016 was secured, it was time to get down to business. For some attendees this would be their first trip to the Lone Star State and for others it would be their first time in West Texas. Looney described this factor as a unique opportunity to share the authenticity and character of Lubbock.


Evening Dinner at National Ranching Heritage Center

“That’s why the president of the Health Sciences Center wanted to have this conference,” Looney said. “He wanted people to see what we have here, not only from Lubbock’s perspective but from the university’s perspective in conjunction with the health sciences center.”

Giving attendees the opportunity to experience the real west during an evening event at the National Ranching Heritage Center, proved to be a crowd-pleaser. The event also included a trick roper, performance by the Goin’ Band from Raiderland and an appearance by Texas Tech University’s Masked Rider.


A performance by the Goin’ Band from Raiderland

“With the right weather at dusk, with a cocktail in hand and dinner on the way and all this entertainment – people loved it,” Looney said.

With authenticity and unique character, Lubbock provided a unique stage for the 4th Annual World Congress on Ultrasound in Medical Education Conference. When reflecting on the event, Looney noted that partnering with the Visit Lubbock Team took the conference to the next level.

“I couldn’t imagine doing a conference without help from the Visit Lubbock Team,” Looney said. “From registration assistance, to acquiring hotel bids and the complimentary welcome items, such as signs and visitor’s guides, Visit Lubbock goes above and beyond.”

See how the Visit Lubbock Team can help you plan your next meeting or event here.



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