2017 National Travel & Tourism Week

Written By Katherine White

May 12, 2017


It’s National Travel & Tourism Week! During the first full week of May each year, the nation joins together to celebrate the tourism industry. The U.S. Congress passed a joint resolution in 1983 to designate this week for cities to recognize the local economic impact of tourism. What does that mean in Lubbock? An astounding 5.81 million visitors came to Lubbock and spent a total of $784.1 million, which saved Lubbock residents $647 on property taxes and kept Lubbock ranked as the seventh most popular destination among the top 26 Texas MSAs. (Texas Tourism Region & MSA Visitor Profile – 2015)

The statistics don’t stop there! See for yourself…

Last year, we surprised a Lubbock music legend and former Cactus Theater owner, Don Caldwell, who has shaped the Lubbock music scene into what it is today. This year, we surprised the Head Housekeeper of Arbor Hotels with a Lubbock day she will never forget. We couldn’t brag about these incredible statistics without recognizing Dianna and the 8,050 other selfless, hard working employees in Lubbock’s tourism industry, resulting in 252.1 million in annual earnings. (The Economic Impact of Travel in Texas, Dean Runyan Associates – 2015)

Last but certainly not least, we (the Visit Lubbock Marketing Team) decided to poke fun at ourselves all while facing our social media critics head on. Of course nothing is ever perfect, but there is plenty to love about our city that we live and breathe everyday. Who knew mean tweets could be so fun?

From shopping and dining to money spent on recreational equipment or public transportation, the power of travel and tourism is felt by a variety of industries across Lubbock. By attracting and hosting meetings, conventions and conferences as well as leisure or attraction-driven visitors, Visit Lubbock helps to bring outside money into the “Hub City.” However, what we do is so much more than that. All we can hope is that maybe, just maybe you will get to see it through a visitors eyes like we do daily. This week is just a reminder of the special place we like to call home, and that tourism in Lubbock is kind of a big deal…


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